Preet Raj, the CTO and Co-founder of Bakstage, is at the forefront of revolutionizing data collection practices, empowering users with control over their data, and assisting companies in acquiring consented 1st Party data. With a background in engineering, Raj has held prominent roles at esteemed financial institutions like Goldman Sachs, Morgan Stanley, and JP Morgan, before transitioning into the technology startup scene.
Boasting accolades such as being recognized as one of the Top 10 CTOs to Watch in 2022 by Entrepreneur Magazine, Raj’s expertise lies in developing cutting-edge technology that has garnered millions of users. Through his leadership, he has spearheaded the creation of award-winning platforms like FLYX and FX HedgePool, showcasing his proficiency in web security, AI/ML, and holding patents for his innovative solutions.
Bakstage (https://bakstage.ai/) emerges as the brainchild of Raj, offering brands a lifeline in the cookie-less realm, facilitating the transformation of website visitors into loyal customers. The platform serves as an interactive consumer engagement hub, enabling brands to cultivate direct relationships, build thriving communities, and glean valuable consumer insights all within their own digital space.
Targeting Digital Publishers, Direct-to-Consumer Brands, and Multi-brand stores and marketplaces, Bakstage equips brands with revolutionary tools to craft engaging experiences, foster brand advocacy, and ultimately bolster sales and revenue. Positioned as a beacon of trust and privacy for consumers, Bakstage is hailed as a no-code platform that provides brands with seamless community-building capabilities and interactive live-streaming features.
In envisioning Bakstage’s trajectory over the next five years, Raj envisions the platform as a pioneer in user data privacy and trust. With stringent regulations like GDPR and impending restrictions on 3rd party cookies by tech giants like Apple and Google, the demand for consented 1st Party data is more pressing than ever. Reports indicate a seismic shift towards 1st Party Data as the catalyst for growth, with 3rd party cookie obsolescence poised to impact industries significantly.
Raj’s philosophy on success and entrepreneurship emphasizes the importance of pursuing passion alongside like-minded individuals, underscoring the collaborative essence of entrepreneurship. Building a cohesive team stands as a cornerstone achievement for any entrepreneur navigating the challenges of starting and scaling a business.
Amidst a flurry of recent milestones, Bakstage has exhibited remarkable growth and innovation. From the launch of their SaaS product and securing a spot in IBM’s Mentorship Program to joining prestigious startup accelerators like Mass Challenge US, Bakstage continues to make waves in the technology and software sector. The rollout of new features like advanced analytics for consumer insights and direct publishing to podcast platforms signifies Bakstage’s commitment to empowering brands in the digital landscape.
As Raj and the Bakstage team forge ahead in their mission to redefine consumer engagement and data privacy, their dedication to innovation and trust-building remains unwavering, positioning Bakstage as a vanguard in the evolving tech industry landscape.